CASE STUDIES

Villa La Madonna
BRAND & CONTENT

Freelance
WEDDING BRANDING

Bolon
PRINT DESIGN

Villa La Madonna
GUEST EXPERIENCE

Villa La Madonna
MERCHANDISE

Parsons School of Design
CAPSTONE PROJECT

Hobnob
BACKDROPS

Hobnob
MERCHANDISE

House of Bolon
LOGO DESIGN

Villa La Madonna
ILLUSTRATION

SKILLS

  • I craft emotionally expressive visual identities that live across every touchpoint of a brand, from logos and typography to color and materiality. Some recent works include shaping the new brand world for House of Bolon, a new branch within the global renowned design brand Bolon, as well as designing symbols that define intimate moments, like the custom monogram for a full wedding branding system.

    HARD SKILLS
    • Logo design
    • Typography & color systems
    • Visual identity development

  • Illustration has always been a core part of how I work and think. I’ve used my hands to create since I was a child, beginning with canvases and evolving into a primarily digital practice. My graphic design work encompasses custom client projects with a focus on the world of hospitality, including a full illustration suite for a wedding in Italy, to creating illustrated assets and merchandise for the boutique hotel Villa La Madonna.

    HARD SKILLS
    • Adobe Suite (InDesign, Illustrator, Photoshop)
    • Sketchbook on Ipad
    • Iconography
    • Illustration for hospitality brands

  • I lead creative vision across projects, shaping how ideas translate into compelling visual worlds. Ensuring a strong and consistent direction from the first concept to the final execution is central to my process, and maintaining a clear red thread guides everything I do; whether I’m developing an illustration system or directing a shoot for a hotel. At Villa La Madonna, I oversee the creative direction of their Instagram presence, coordinating and guiding shoots to produce content that is elevated, cohesive and aligned with the brand’s atmosphere.

    HARD SKILLS
    • Art direction
    • Content creation

  • I specialize in designing brand experiences rooted in thoughtful, detail-driven moments. During my luxury hospitality research project, for which I received Departmental Honors, I analyzed how luxury hospitality thrives on small yet crucial moments that create emotional connection, and how fresh, thoughtful ideas can go hand in hand with maximizing profitability. I have a strong visual instinct and a natural sense of taste that guides my decisions.

    HARD SKILLS
    • Journey mapping

  • I design print and packaging rooted in a brand’s personality. I enjoy turning ideas into hands-on experiences, choosing materials, formats and layouts that make a message come alive. One recent project was a custom deck of cards for Bolon, created to communicate their sustainability efforts in a fun, engaging and unexpected way. I focus on making print pieces that not only look beautiful but also tell a clear story.

    HARD SKILLS
    • Adobe InDesign
    • Print production & layout

  • My creative work is grounded in strategy. I graduated from Parsons School of Design with a degree in Strategic Design and Management, which shapes the way I approach every project. I know that design becomes truly successful when it’s backed by clear insights and intention. I believe strategy and creativity go hand in hand, and I use this mindset to guide concepts that not only look good but also make sense.

    HARD SKILLS
    • Strategic insight development
    • Research & insight synthesis - Miro

  • I believe that structure, clarity and professionalism are essential to any successful creative process. While creatives often lean toward vision over organization, my strength lies in mastering both. I bring structure and clear oversight to every project I lead, ensuring timelines, communication and deliverables stay aligned from start to finish. This balance allows me to guide projects smoothly and efficiently while protecting the integrity of the creative idea.

    HARD SKILLS
    • Time management tool - Notion
    • Workflow & timeline structure